Passionfruit Australia Incorporated (PAI) is the Peak Industry Body and represents Growers, Nurserymen, Processors and other industry participants. The Australian passionfruit industry’s intent is to be a growing, profitable and united industry that is able to create and capitalise on market opportunities and manage risks appropriately.
The Australian passionfruit industry aspires to:
Firstly, improve the profitability of passionfruit production businesses by maintaining R&D and support services and improving on-farm productivity, and
Secondly, increase demand for Australian passionfruit (and Australian passionfruit products) by delivering a product that meets customers’ requirements and expectations, balancing supply and demand; and positioning and promoting the product effectively.