Hort Innovation has commissioned the team at McKinna et al to produce an export plan across a number of tropical fruit industries including bananas, lychees, persimmons, limes, passionfruit and papaya.
The project, MT17002 – Tropical Fruit Export Strategy, will be developed through engaging with Hort Innovation, industry representative bodies, federal and state governments and other stakeholders, to collate information and undertake supporting analysis, to clearly identify market access goals and objectives for the tropical industries. This will include, but not be limited to, the identification and prioritisation of key export markets and key export commodities into those markets, market access priorities ranked across the industry, maintaining or improving current market access and relevant protocols, developing new export markets where market access is available and growing current export markets.
The strategy should outline the long term strategic export objectives for each industry as well as shorter term market/commodity specific objectives.
McKinna et al have a proven track record in delivering this type of project; they have recently completed an exhaustive study for Hort Innovation: VG15052 Vegetable Industry Export Strategy using funds from the Vegetables levy and funds from the Australian Government.