Passionfruit Strategic Investment Plan

Strategic Investment Plan

Hort Innovation has appointed Strategic Investment Advisory Panels (SIAPs) to provide strategic investment advice in relation to the research and development activities funded by industry levies and contributions from the Australian Government. The SIAPs are guided by the strategic priorities set out in the passionfruit industry Strategic Investment Plan (SIP).

The passionfruit SIAP met for the first time in July 2016 to review the existing marketing initiatives, identify R&D investment priorities for the next five years and ensure all members of the SIAP understood the new innovation processes for highlighting project concepts.

The group has met on a small number of occasions since to agree on next priorities for the R&D program, to review some consumer research carried out earlier in 2017 and to understand how this has shaped the new marketing programme.