I am a proud father of two energetic boys, Kody, who is now four years old, and Tate, my youngest at two years old. I have been happily married to my loving wife Dani for six years. She has kept me on-track and been my constant support, especially during the long hours and unpredictable demands of my work in the fruit and vegetable industry.
My journey in produce began 14 years ago at the age of 22, following in the footsteps of my father, who was a produce buyer for Woolworths. Since then, I have worked diligently, selling a variety of fruit and vegetable lines, and honing my skills in the tropical and exotic fruit categories.
However, it was the Passionfruit Category that truly captured my heart. At Tenfarms, I am blessed to have a team of dedicated individuals who share my vision for growth and success in this category. Our experienced sales team works closely with me to ensure that we are constantly driving the business forward and establishing ourselves as the go-to wholesaler in Melbourne. Our product range, which includes Banana, Mango and Papaya, enables us to engage with the states biggest and best retailers daily to achieve this.
I owe much of TenFarms’ success to the network of skilled growers who work with us. Their knowledge and expertise have been instrumental in getting us where we are today. I am grateful for their unwavering support and the hard work they put in every day.
Fancy a chat with Jason?