Hort Innovation has appointed Strategic Investment Advisory Panels (SIAPs) to provide strategic investment advice in relation to the research and development activities funded by industry levies and contributions from the Australian Government. The SIAPs are guided by the strategic priorities set out in the passionfruit industry Strategic Investment Plan (SIP).
The passionfruit SIAP met for the first time in July 2016 to review the existing marketing initiatives, identify R&D investment priorities for the next five years and ensure all members of the SIAP understood the new innovation processes for highlighting project concepts.
The group has met on a small number of occasions since to agree on next priorities for the R&D program, to review some consumer research carried out earlier in 2017 and to understand how this has shaped the new marketing programme.
Increase market diversification by establishing and maintaining access to new export markets
Develop value-add products to increase consumer access to, and consumption of, passionfruit
Increase grower focus on delivering quality
Research and adopt improved postharvest packing, storage and distribution processes to maintain quality and increase shelf life
Ensure that data is made available in a format that facilitates decision making amongst industry stakeholders
Continue research to improve the management of pests and diseases
Research high performing industries and growers and develop pathways for the passionfruit industry to embrace similar approaches
Ensure that systems are established to assist and monitor the adoption of research, innovation and best practice
For any queries about the Strategic Plan or the role of Hort Innovation, please contact our Industry Strategic Partner:
Industry Strategic Partner
0487 362 717