Marketing program

The statutory levy collected from growers by the levy system is split into two equal components; 50% of the levy collected is allocated to Research & Development activities and attracts a level of matched contributions from the Australian Government and the other 50% is allocated for investment in marketing to benefit the entire industry.

FIND OUT MORE ABOUT  HORT INNOVATION AND THE LEVY SYSTEM

Marketing activities for the passionfruit industry are managed by Hort Innovation on behalf of growers and the levy is invested on an annual plan basis.

Each edition of The Passion Vine contains an update from the Marketing Team – you can read each report here.