The final report from the PASE project is now available here.
Export Sub-Committee Meeting – Bundaberg 24 July
The Export sub-committee held its first meeting on 24th July in Bundaberg. The attendees were:
Growers: Tina McPherson, Mike Blasco, Jim Gordon, Jane Richter, Brendan Prossliner, Gary Prossliner
Supply Chain: Sean Russell and Aidan Hutton – JE Tipper
Hort Innovation: Christian Patterson (New Relationship Manager – Passionfruit) and Jenny Van de Meeberg (Trade Manager)
The initial discussion centred on the key take-outs from the two export project reports. The presentation summarising the projects and the overall meeting agenda can be accessed here.
We then discussed the knowledge gaps that were evident from the studies which included no understanding of the volume potential or pricing in export market channels, how consumers would actually eat passionfruit and where (at home, in a cafe or restaurant), no real understanding of the supply chains.
No clear direction was achieved during this first meeting, but there is some determination to take it to the next stage. There is a sense that everyone involved is waiting for someone else to take the lead, but there are no individuals currently stepping forward to take that leading role. Jane advised the group that although she has driven the process to this point, she is unable to take it forward given her heavy workload and farm expansion plans.
Advice from Hort Innovation Trade Manager was to ‘forget NZ’ given there is no current export protocol in place. Plus the small size of the market opportunity at a larger horticultural level means that scarce resource with Hort Innovation is unlikely to be allocated to follow up on the protocol development. Unless we drive it hard as an industry, there is unlikely to be market access to NZ for Australian passionfruit in the near future.
This leaves the open markets of Singapore & Hong Kong as the strongest potential markets.
The sub-committee members confirmed from the meeting are:
Growers: Brendan Prossliner, Mike Blasco, Melissa Smith, Tina McPherson, Jane Richter, Shane O’Grady (WA)
Supply Chain: Matthew James (Ireland 53), Aidan Hutton (JE Tipper)
The next step for this season is to set up a follow-up meeting with the sub-committee and an import broker to explore the two market opportunities further.
This will likely take place at JE Tipper’s Acacia Ridge offices in early September – date and time to be advised and as before, ALL interested parties are very welcome.