During the 2020/21 financial year, all Australian levy-paying horticulture industries also contribute to across-industry projects addressing issues that affect horticulture as a whole.
Visit www.horticulture.com.au/across-horticulture for financial documents and information on this program.
For more information on new, ongoing, and completed R&D projects for the passionfruit industry, visit the passionfruit page.
Did you know that as a passionfruit levy payer you can order a copy of any Hort Innovation funded passionfruit project free of charge?
Images courtesy of Growcom
Passionfruit industry communications program (PF16003)
Status: Mid-way through
The overall aim of this project is to provide an efficient and effective methodology to communicate relevant and timely information across and within all grower groups, the supply chain members and associated stakeholders within the Australian passionfruit industry. Of the five priority outcomes recently published in the Strategic Industry Plan (SIP) for Passionfruit, this project will indirectly support three, but Outcome 4 is most directly supported through this project;
Outcome 1 – Improved farm and industry sustainability from identifying and adopting better practices
Outcome 3 – Improved retail quality of passionfruit that matches consumer expectations
These two outcomes are important, but measurement of the impact of the communications project will be difficult to objectively attribute.
Outcome 4 – Access to relevant and timely data that improves industry-wide decision-making
This proposal will deliver the improved communication mechanisms required for the Australian passionfruit levy-payer industry to support the achievement of the priority outcomes laid out in the SIP, through a combination of well organised forums and field days, timely and relevant written communications and the dissemination of best practice bench-marked from best-in-class industries. All content will be sourced, written and edited by the PAI Project Team.